by Dixon Opemipo in Ibadan, Nigeria
S&M is a manufacturer and retailer of an upscale clothing and accessories targeted at sartorial men;between the ages of 20 above. S&M provides classy, unique and high quality clothing for various individuals, organizations, companies and industries that crave for an identity style.
Me and project friends on meeting
SALES AND DISTRIBUTION STRATEGY: S&M intends to build a sales teams that will be tasked with generating sales leads on a regional and national basis.S &M distribution strategy will be a key factor in the success of S &M,the company plans to use the following retail distribution channels:
Exclusive fashion show venues: S &M intends to develop an inventory of unique fashion products that can add value to every sartorial man's wardrobe, our product will be exhibited in large pre-collection fashion shows in addition to annual industry fashion shows<i.e. fashion week>. S &M will also exhibit the line at many fashion trade shows in order to introduce the brand and the deigns to potential retail and boutique buyers.
Celebrity representations : S&M will propose the use of a few key celebrities in the entertainment industry to further promote the company's chic and exclusive image.
look book.nu :look book is an excellent way for our designers to connect with potential clients on a personal level, this always allows S &M products to be presented to would-be consumers on a one-on-one basis via the internet <where many shop today>.